SOAPBOX
Mobilizing youngsters for impact
SoapBox is an NGO marketing agency which links cooperates and youngsters to work on projects together. Their target audience is the youngsters - but at this point, their look and feel didn’t represent that. There was already fundament, but it needed to get spiced up to have a more youthful appearance.
The logo’s base was good; I've added the gradient in the stripes to give it a more youthful and fresh look. This also represents the synergy between the youngsters and the cooperates. Once the logo was ready, I created a new colour pallet for their identity and developed a concept for their photography. Once this was all approved, I brought together all the assets and designed a brand new website for them.
