PAWNESS DOG ESSENTIALS 
A new breed of dog brand

This start-up brand needed a stylish and minimal brand identity, which could be easily translated into all products their organisation needs, from the catalogue to the website and collection to packaging.

I had total freedom for this project and built up the brand from scratch. I chose a colour palette which was stylish and fresh and fitted the products perfectly. The look & feel needed to feel fresh, minimal and not your average dog brand - it should enhance a lifestyle.

The concept for photography is a combination of studio shoots and on location. This gives focus on the products but also shows them in use in the day to day life of the target group. 

Once the brand guide was finalized, all assets were translated into the requested products, including a website, content creation, catalogue, etc.