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DE JONGENS VAN HR
A new no-nonsense HR agency - specialized in the construction industry. They will do HR differently - exactly what their brand should look like. Not dull and predictable - but fresh and different. They asked for a brand identity which is bold and daring - the identity assets needed to be translated into stationery and a website.
I started designing the brand from scratch and only knew it had to look bold and different - precisely the challenge I like. I choose bold fonts and colours to make the brand stand out. I played with graphic elements and came up with a photography concept which is not your average HR look. Once all assets were ready and approved, I translated them into stationery and their website.
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